Overview:
MiddleSex Therapy Centre needed a refreshed digital presence that felt welcoming, professional, and easy to navigate. Their previous website lacked clarity and visual cohesion, making it difficult for patients to quickly understand services, book appointments, or build trust with the clinic.
The goal was to create a modern, calming experience that communicates credibility and compassion.
Challenge:
The original website was outdated, text-heavy, and visually inconsistent. Key information was buried, and the design didn’t reflect the clinic’s level of care or professionalism. The brand needed a cleaner structure and a more intentional visual tone tailored to healthcare.
Approach:
I redesigned the entire site with a softer, more human visual direction — focusing on simplicity, warmth, and accessibility.
The build was completed as a fully custom layout inside Wix, using structured page sections, improved typography, cleaner spacing, and a streamlined navigation system.
Core improvements included:
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A modern, calming visual language
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Simplified service hierarchy
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Clear call-to-actions for booking
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Mobile-optimized layout for patients on the go
Outcome:
The new site provides a more trustworthy, modern experience that aligns with the clinic’s mission.
It’s easier to navigate, more visually consistent, and built to support both education and conversion (appointments + inquiries).
Let’s build something together.
© Alexander Braga