How might we improve grocery delivery while considering market growth and technological improvements in the next 5 years?

Team of 4

Product Design

User Experience

User Interface Design

User Problems 

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• When asked, 30% percent of shoppers complained of uninformed and indifferent staff. 

• Average shopping trip takes 41 min.

• 80% of shoppers 

• make 1- 10 trips within 2 weeks.

• Shopping is time consuming, the user is living a faster paced life

• In 2018, grocery stores offered more than 42,200 items on average

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Delivery Problems  

• Drivers manage orders manually, losing time and money

• Low ergonomic consideration common injuries include hip, knee and back due to repetitive strain injury.

• Under-utilized space of delivery vehicles.