
How might we improve grocery delivery while considering market growth and technological improvements in the next 5 years?


Team of 4
Product Design
User Experience
User Interface Design

User Problems
-
When asked, 30% percent of shoppers complained of uninformed and indifferent staff.
-
Average shopping trip takes 41 min.
-
80% of shoppers
-
make 1- 10 trips within 2 weeks.
-
Shopping is time consuming, the user is living a faster paced life
-
In 2018, grocery stores offered more than 42,200 items on average
Delivery Problems
-
Drivers manage orders manually, losing time and money
-
Low ergonomic consideration common injuries include hip, knee and back due to repetitive strain injury.
-
Under-utilized space of delivery vehicles.



