A powerful approach to growing a company is influencer marketing, which involves brands collaborating with influencers.There are a number of influential individuals with a particular interest and a significant following on social media. By establishing themselves as trusted experts in their field, they can effectively influence their audience's purchasing decisions. As a result, brands can expand their reach and generate leads through their recommendations or endorsements. An efficient discovery process with direct messaging was the goal of this case study, which aimed to connect talent agents with influencers.
Summary
UX/UI Designer
Role
Design a social platform for agents to discover new up-and-coming content creators.
Scope
Case Study
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Age 29
Fashion Influencer
I keep up with all the latest fashion trends. My following mostly comes from Instagram. I've learned to edit all my own content and curate my reels/storys to grow my following. My goal is to become one the top fashion influencers by the end of the year.
Kayla W.
Age 26
Talent Agent
I want to find top talent and bring them to the top in the content creation world. I spend alot of time searching on various social media platforms for up and coming talent as well as who's currently trending.
Bryan D.
Niches/category's
Fashion/ Beauty.
Travel/ Lifestyle.
Celebrity/ Entertainment.
Sports.
Gaming.
Health/ Fitness.
Family/ Home/ Parenting.
Food
Whats trending in certain parts of the world. Opportunity for collaborations between influencers.
Able to flag or contact right from the discover page.
What Type of content is getting or can be displayed.
Showcase of influencer skill sets.
Takeaways
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This colour palette was chosen to give the app a refreshing and modern UI. Bursts of colour pop through the apps content which is complemented well with the muted colour pallet. Electric green is used as an accent colour to adding to the overall design. The icons chosen are to provide a very intuitive UX/UI experience allowing the user to navigate with ease.
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A powerful approach to growing a company is influencer marketing, which involves brands collaborating with influencers.There are a number of influential individuals with a particular interest and a significant following on social media. By establishing themselves as trusted experts in their field, they can effectively influence their audience's purchasing decisions. As a result, brands can expand their reach and generate leads through their recommendations or endorsements. An efficient discovery process with direct messaging was the goal of this case study, which aimed to connect talent agents with influencers.
Summary
UX/UI Designer
Role
