StockX is an online marketplace and clothing reseller specializing in sneakers. In November 2020. It opened up to electronic products like game consoles, smartphones, and computers.  This case study analyzes the UX/UI of StockX's buying, selling, and browsing processes to identify areas for improvement.

Summary

UX/UI Designer

Role

Improving the browsing, buying and selling experience when using StockX.

Scope

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I need to be able to find castle retailers with ease. Having the ability to save store locations and accessibility to castle updates is very beneficial. 

Taylor Jones

I need to be able to find castle retailers with ease. Having the ability to save store locations and accessibility to castle updates is very benificial. 

Taylor Jones

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Intuitive navigation was the goal when designing and choosing the icons. The StockX buttons are used when users upload a product. The gradient signifies that the product is currently being approved for listing. Once fully lit in green, the product has been uploaded successfully. 

Adding stronger visuals - To bring the brand to life. Product page will stay clean and consistent.

Streamline selling UX - Explore interaction/UI possibilities when selling a product.

Explore UI - New opportunities when browsing categories.

Personalize/ tailored UX - Algorithm understands user behaviour from a sellers/buyers perspective.

Explore what works - What competitors are doing and how we can build and improve the UX/UI.

Takeaways

Image by Joel Muniz

StockX is an online marketplace and clothing reseller specializing in sneakers. In November 2020. It opened up to electronic products like game consoles, smartphones, and computers.  This case study analyzes the UX/UI of StockX's buying, selling, and browsing processes to identify areas for improvement.

Summary

UX/UI Designer

Role

Improving the browsing, buying and selling experience when using StockX.

Scope

Case Study

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Moving forward into wireframes, StockX's current colour pallet was kept to keep the brand recognizable and allow users to feel a sense of familiarity. 

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